About Jasmine Esme X Embroidery

Want to try a new hobby without adding to the unnecessary waste on our planet? That’s why we exist!

So many of the options available to beginner crafters are both terribly designed and horribly made even when the cute packaging suggests otherwise. The kits can be hard to understand with poorly written instructions and materials that make you think you hate the activity. Companies should not get away with this!

Jasmine Esme X Embroidery was born out of a desire to see other people grow to love embroidery the way I do. Too many friends had picked up a kit and needed to come to me for help simply because the one they had purchased was awful. That's why our kits use high quality materials, are designed by a real artist (me!), and are accompanied by ample instructions down to how to start each stitch. 

Over time, we have expanded the collection to include products aimed at more experienced crafters. For example, the stick and stitch kits began as a side project and are now our best selling product!

The other part of this business is climate change awareness. I would quite like to keep our planet liveable as it's the only one we've got... Therefore, I don't think enjoying embroidery is a good enough reason to add lots of extra waste to our over-polluted world.

I have worked hard to ensure that every single component of the packaging and contents of our kits is in some way sustainable. In practice, this means each part is organic, recycled, compostable, or a combination of the three. Our organic cotton is grown in Asia and all other materials are manufactured in the UK or EU.

If you want to hear about any of this in more depth, let me know! I love discussing with people that are interested!

About the artist

Jasmine is an embroidery and textiles artist working and living in Edinburgh. Her work has centred on the natural environment since the beginning and she continues to find unending motivation in the unique ecosystems of Scotland.

Jasmine’s work is also deeply enriched by her experience of disability and desire to improve access to the arts for all. She now works full-time as a fibre artist, experimenting with multimedia additions.